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How to Own and Manage a Blog.

How to Own and Manage a Blog.

Blogging is different things to different people. To some, a career path, to others, a hobby, and to many more, a side hustle. The idea of blogging has definitely gained more prominence in recent years and more people are looking to make their grand entrance into the blogging world, majorly because it is a good platform for self-expression, developing great writing skills and a way to make extra cash. As popular as this idea has become, it does not leave out the fact that most aspiring blogger are still clueless, as to the how’s, dos and don’ts of owning and managing a blog or website, to that effect, here are a few steps to owning and managing a blog.

The most important step is choosing a topic. There is nothing more annoying than a blog without a clear and defined purpose. What exactly do you want your blog to be about, who exactly are your target audience, what kind of content do you want featured on your blog, what is the purpose of the blog in general? It is best to have a clear picture of your vision for your blog, as this can in turn guide the decisions you are going to make in the course of time. Having a clear vision before venturing into owning and managing your blog is essential, this way you would not confuse your readers and yourself as well.

The next step is to decide if you want to start via blogging plat forms or self-hosting. This is a big decision to make. There are tons of blogging plat forms out there, amongst which the most popular is WordPress. Starting your blog via a blogging plat form simply means that it is free. This is exciting, but with most free things there are limitations. Owning a blog on a blogging platform such as WordPress implies that technically, you do not own your blog, as it is hosted on somebody else’s domain. This further implies that you cannot make much profit from this endeavor and there is the risk of your blog being deleted at any time. Having your own domain name (self-hosting) on the other hand might be considered more profitable, because unlike blogging platforms, here, you are the true owner of you blog, and you can commercialize it effectively. As a beginner, it is usually more profitable to start with blogging platforms as this provides opportunities to make mistakes and learn for free.

Design your blog, to suit your message. A poorly designed blog takes away from your message. There are a number of free design templates on blogging plat forms that can fit the style and content of your blog, use them.

Another major step is to work towards commitment. As crucial as commitment is, it is a concept that is often talked about, but rarely practicalized and achieved. It is important to be intentional about being consistent, as this is the only way to have a consistent following. Make efforts to update your blog regularly, plan a content calendar and try your possible best to stick to it.

Lastly, visit other blogs. By doing this, you are giving yourself exposure and the opportunity to learn from those that have been in the blogging business long before you.

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